Yesterday, GM announced it was delaying production of the Cruise Origin indefinitely, opting to use the Chevy Bolt as the main vehicle for its self-driving efforts. Introduced four years ago, the Cruise Origin embodied a futuristic vision with no steering wheels or pedals and ‘campfire’ seating for six passengers, all while providing wireless internet. However, as Fortune’s Jessica Mathews writes, the company appears to have lost interest in that vision (source paywalled; alternative source) — at least for now. From the report: To hear GM CEO and Cruise Chair Mary Barra, the demise of the Origin comes down to costs and regulation. GM’s “per unit-costs will be much lower” by focusing on Bolts instead of Origin vehicles, Barra wrote in a quarterly letter to shareholders Tuesday. Barra discussed the regulatory challenges during the quarterly earnings call, explaining the company’s view that deploying the Origin was going to require “legislative change.” “As we looked at this, we thought it was better to get rid of that risk,” Barra said.
All robo-taxi companies have been waiting on the green light from regulators for the approvals needed to add these futuristic pedal-less cars into their commercial fleets. While the National Highway Traffic Safety Administration adjusted its rules so that carmakers could manufacture and deploy cars without pedals or steering, state DMVs still have many restrictions set in place when it comes to people riding in them. GM isn’t completely swearing off the concept of steering-wheel free cars — Barra noted that there could be an opportunity for a “vehicle like the Origin in the future.”