Amazon’s assistant seems to have many detractors and it is its name that bothers some people the most

Image of one of Amazon’s first Echo devices

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They are everywhere. Amazon’s voice assistants and smart speakers are beginning to occupy a prominent place in the most modern homes. However, unlike Apple or Google, whose activation words are not usually used except when you want to use said assistant, amazon selected Alexa as keywordalthough you can change the activation word of Echo devices, and this is starting to be a problem in USA.

Women who want to recover the fullness of the name Alexa

According to data obtained from the website of the United States Social Security Administration, in the year 2015 were 6,053 girls those who were called Alexa in the North American country. This was the year the first Echo device with Alexa integrated was launched and from then on the popularity of the name plummeted.

In fact, such has been the impact of Amazon on American newborns, that according to data from the government entity in 2022 only 574 girls were called Alexa in United States. And the fight continues to this day.

There is an association called I Am Alexa Alliance, which is dedicated body and soul to struggle so that Amazon reflects on the name from his assistant. This organization wants the North American company to change the name of Alexa as the activation word, although this can already be done.

This entity ensures that they are three the reasons why the name Alexa should not be related to a voice assistant. First of all, because the girls with this name can’t use it normally close to Amazon devices. Furthermore, the association states that the pattern has changed to interact with women who are called Alexa and that this is a fact dehumanizing.

A few years ago, The Washington Post wrote an article in which different women named Alexafrom the United States, Europe, Mexico and Canada, told their experience daily.

Very few did not give importance or laughed at the use of their name, while the vast majority were jaded of its relationship with Amazon technology. AND amazon He is very aware of this fact and the repercussions it has, although he continues to stick to his guns with the main name of his assistant, having declared at the time:

Harassment of any kind is unacceptable and we condemn it in the strongest possible way. We designed our voice assistant to reflect qualities we value in people, being intelligent, thoughtful, empathetic and inclusive. As an alternative to Alexa, we offer many other activation names to choose from, including Echo, Computer, Amazon and Ziggy.

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