To comply with European regulators after falling on the wrong side of the EU’s General Data Protection Regulation (GDPR), Meta said today it will waive users in the EU, EEA and Switzerland a monthly subscription fee to use Facebook and Instagram. Will provide option to make payment. Without any ads.
The main thing is that, when people subscribe, their information will not be used for ads. Even if they continue to use the services for free, they will still receive targeted advertisements.
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“Whether people want to use our products for free with ads or subscribe to stop seeing ads, we are committed to keeping people’s information private and secure under our policies as well as “GDPR.”
Subscriptions will cost €9.99 per month on the web or €12.99 per month on iOS and Android and will apply to all linked Facebook and Instagram accounts. iOS and Android pricing takes into account the fees charged by Apple and Google.
The initial subscription will cover all linked accounts of the user till March 1, 2024. After that, an additional fee of €6 per month on web and €8 per month on iOS and Android will apply for each additional account. The ad-free subscription will be available to people aged 18 and over. “We are continuing to explore how to provide teens with a useful and responsible advertising experience given this evolving regulatory landscape.”
Meta said it strongly believes in an ad-supported internet, “but we respect the spirit and purpose of these evolving European rules, and are committed to complying with them.”
The European Union fined Meta $1.3 billion in May for violating its data privacy rules by transferring user data in Europe to servers in the US. After a legal tussle, the European Union originally barred Google from collecting user data from its platforms for targeted ads without user consent.
“The option for people to purchase a subscription without any advertising balances the requirements of European regulators, while giving users choice and allowing Meta to continue serving everyone in the EU, EEA and Switzerland. In its judgment, the CJEU clearly held that a subscription model, as we are announcing, is a legitimate form of consent to an advertising funded service,” Meta said.
“We announced in August our intention to transfer to the GDPR legal basis of “consent” to individuals in the EU, EEA and Switzerland for the purpose of processing data collected on our own platforms for advertising purposes.”
“We have made this change to address the many emerging and emerging regulatory requirements in the sector. This also includes how our lead data protection regulator in the EU, the Irish Data Protection Commission, is interpreting the GDPR following the recent ruling of the Court of Justice of the European Union (CJEU) and the coming into force of the Digital Markets Act (DMA). Expressing apprehension. ,
The DMA, one of the centerpieces of the European Digital Strategy, addresses the issues of some large online platforms acting as “gatekeepers” to digital markets. According to the European Commission’s website, its aim is to identify gatekeepers and “ensure that these platforms behave fairly online”.
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