
Banks would be required to make personal financial data available to consumers free of charge, and companies that access a person’s data would not be able to use it for targeted advertising. Access to a person’s data would have to be reauthorized annually, and consumers would have the right to revoke access at any time. The proposal, which implements Section 1033 of the 2010 Dodd-Frank law, also “seeks to move the market away from risky data collection practices” such as screen scraping, the CFPB said.
“It is often really daunting for a consumer to switch banks, in part because it’s difficult to take their financial transaction history data to a new bank,” White House National Economic Council Director Lael Brainard said on a call with reporters. “Today’s rule will help ensure financial companies compete based on service quality and pricing.”