Disney argues that by implementing a secure blockchain-based system, the distribution process can be more tightly controlled. Among other things, it will make it impossible for a movie to be played before it arrives at the intended location. “In contrast with previous configurations, the blockchain configuration verifies that the content is received at the intended destination prior to allowing playback of the content at that destination,” the patent reads.
The system can also be configured with other anti-piracy features. For example, it can track the number of times a movie is played to prevent bad actors from showing it more often than they should. “Further, the blockchain configuration has an automated auditing mechanism that tracks playback of the content at the destination to ensure that the quantity of playbacks is accurately recorded. Therefore, piracy by the intended recipient, in the form of a greater quantity of actual playbacks than reported playbacks, is prevented.’ While Disney regularly refers to movie theaters and projectors, it specifically states that the patent also applies to other ‘playback environments.’ For example, when Disney content is sent to other streaming providers, which will need the proper credentials to play the content. There are several possible practical implementations but whether Disney has concrete plans to use these in the real world is unknown.