Airbag vests are pretty much exactly what they sound like, garments worn by people who undertake exceedingly dangerous personal hobbies in order to slightly reduce the risk of severe bodily harm or death. For example, in 2018 the motorcycle racing circuit MotoGP made airbag vests mandatory.
Since then airbag vests have become steadily cheaper and therefore more popular among recreational riders. One motorcycle apparel company named Klim, for example, sells an airbag vest called the Ai-1 for $400. In the promotional video launching the product, product line manager Jayson Plummer called the vest “a whole new era of a platform where analog meets digital and results in a superior protection story.” Which is an interesting way of framing the fact that the vest includes an additional subscription-based payment option that will block the vest from inflating if the payments don’t go through.
This is possible because the vest includes two components: the vest itself and a small black box called the “In&Box detection module.” The module has the sensors and computer components that detect a crash and make the bags inflate.
The customer buys the vest for $400 which comes with the module, but then they must download an app and choose how to unlock the module so the vest actually works: either plonk down another $400 to own the whole shebang outright—bringing the total vest cost to $800—or, as Plummer put it in the video, opt for the “subscription-based model” of $12 per month or $120 per year.
In the video, Plummer promotes this as a good option for people who don’t ride year-round and therefore may only need a functioning vest a couple of months a year. But when Motherboard asked Klim about what would happen if, say, the customer forgot to turn the subscription back on and got into a crash, a customer service representative confirmed “then, no, it will not go off.” Likewise, if the customer’s card is declined, they will have a week to update their information until the vest will stop working.
Considering all the truly impressive technology that goes into the Ai-1 airbag vest, the prospect of someone getting seriously maimed or even killed in a motorcycle crash because their subscription to their life-preserving physical barrier got turned off occupies a particularly morbid corner of Internet-of-Things dystopian horror. Sadly, it is also not that distant from what automakers have been doing for decades by making safety features premium offerings that cost extra, and what they will likely do now that over the air updates are rapidly spreading to every new vehicle.
Car companies are increasingly seeing dollar signs at the prospect of paywalling features that need to be unlocked via a software update. It is so easy for me to imagine automakers paywalling airbags just like this motorcycle vest does if it wasn’t federal law they must provide them. So think of the paywalled motorcycle airbag vest as just another glimpse into how much worse our late capitalism horror show would be without previous generations of lawmakers on both sides of the political spectrum understanding the importance of regulation.