Google is usually the starting point for finding information on the internet, but that is often not the case when consumers are searching for a product to buy. More consumers in the United States are turning first to Amazon to find products that they plan to purchase. This has allowed Amazon to build a rapidly growing advertising business, which is a threat to Google’s main financial engine. Google’s seven-year battle to take on Amazon has had more lows than highs. In 2013, it started a shopping service called Google Shopping Express, offering free same-day delivery. It offered $95 annual memberships for faster delivery and it tried delivering groceries. Google eventually scrapped the efforts. Google Express evolved into an online shopping mall filled with top retailers like Target and Best Buy. In 2017, it added Walmart to its virtual mall, but the partnership was short-lived. Last year, Google ditched Google Express for Google Shopping and introduced a buy button to allow shoppers to use credit cards stored with the company to complete the transaction without leaving the search engine.