What Twitter’s Worst Hack Means For Its Bottom Line

The breach revealed Twitter’s engineering prowess and management practices as subpar. Hedge fund Elliott Management can’t be happy about its investment. From a report: Even if Twitter’s user growth is relatively unaffected, shareholders shouldn’t overlook what the latest in a long series of security incidents says about the how the company works and why its stock has been such a disappointment: Twitter’s engineering prowess and management practices are simply second-rate. On Wednesday, numerous Twitter accounts from business leaders, celebrities to major companies — including Elon Musk, Barack Obama, Jeff Bezos and Apple — were hacked and posted cryptocurrency scam messages, promising to double the amount of any funds sent to a specific Bitcoin address. Twitter later admitted to the unprecedented nature of the breach, saying it believes it fell victim to a “coordinated social engineering attack,” where hackers were able to take control of its internal systems. CEO Jack Dorsey tweeted, “Tough day for us at Twitter. We all feel terrible this happened.”

Certainly, hedge fund Elliott Management must not be pleased with the turn of events. The activist hedge fund and Twitter stakeholder reached an agreement with the company earlier this year to restructure the company’s board, standing down on an initial goal of replacing management including Dorsey. The lackluster security is more ammunition for Twitter’s critics who have long questioned the company’s efficacy in using its engineering resources. Even as Chinese super-apps such as WeChat have expanded upon core messaging services to build vast consumer internet empires, and Facebook has transformed its platforms into advertising money machines, the basic nature of Twitter’s offering hasn’t changed much over the past decade. That, even as the company spends an incredible amount in research and development annually — including nearly $700 million last year alone. Where does all the money go?