Smartphones are increasingly the shopping gadget of choice. Mobile sales were expected to total more than $2 billion on Monday, Adobe says. And the more than $1 billion in smartphone sales on Thanksgiving were a record for that day. Besides enabling shoppers to make purchases any time, anywhere, shopping via smartphone has also taken off because it’s become simpler and faster.
According to Adobe Analytics, shoppers are expected to spend $7.8 billion on Cyber Monday, 18.3 percent more than in 2017. “The sweet spot will fall between 10 p.m. and 1 a.m. EST, Adobe says, when it’s anticipated shoppers will spend $1.6 billion — about $200 million more than what retailers would see during a typical whole day any other time of the year,” reports USA Today. From the report: But at a time when shoppers can buy products ranging from dolls to detergent by tapping on a tablet or smart phone, Black Friday and even Thanksgiving are gaining on Cyber Monday to become banner days for online shopping. Retailers saw $6.22 billion in digital sales on Black Friday, 23.6 percent more than last year and the most ever on that day, Adobe says. Meanwhile, Thanksgiving Day experienced the biggest single-day surge in online shopping history, leaping 28 percent over the holiday in 2017 to $3.7 billion.