How DDoS Attacks Impact Businesses Across Industries
Over the last year, we saw a number of sophisticated DDoS threats, including the largest attack on record against web-based hosting service Github, the incidents against Sweden’s transportation system, which caused disrupted travel services, and the attack against web hosting company Dreamhost.
There is no doubt that the frequency and sophistication of DDoS attacks targeting various industries around the globe is likely to accelerate in the near future. But, what are the potential consequences of DDoS attacks on your business? This is a question every organisation should ask themselves in today’s dynamic cyber threat landscape, where DDoS attackers continue to look out for more creative techniques to create chaos.
Protecting Your Organisation from DDoS Attacks Establishes Trust with Customers
Most organisations know that even a few minutes of downtime can prove costly for the company’s bottom line, customer confidence and will result in overall reputation damage. A new study conducted by Corero confirmed that the erosion of customer trust and confidence is the single most damaging consequence of DDoS attacks for businesses today. Indeed, IT professionals ranked the loss of customer trust and confidence as the worst effect of a DDoS attack (42%), followed by data theft (26%), potential revenue losses (13%) and intellectual property theft (10%).
Network and web services availability are crucial to ensuring customer satisfaction and sustaining customer trust and confidence in a brand. These indicators are vital to both the retention and acquisition of customers in highly competitive markets. When an end user is denied access to Internet-facing applications or network outages degrade their experience, it immediately impacts brand reputation.
DDoS attacks get the most attention when a firewall fails, service outage occurs, a website goes down or customers complain, however the rise of short, sub-saturating attacks introduces further risks which shouldn’t be ignored or underestimated. Hackers have turned to this attack technique as they can deliver bigger and more sophisticated attacks, with very little effort. Indeed, by design, small size, sub-saturating DDoS attacks often go undetected by IT security staff and many DDoS protection systems – turning them into one of the greatest DDoS risk for organisations. For this reason, organisations should be wary of being quick to claim that their business systems have not been affected by a DDoS attack, because this can be extremely difficult to ascertain.
Adapting to the New DDoS Threat Landscape
Today’s DDoS attacks are far more deceptive and frequent than those of the past. Indeed, the cyber threat landscape has become increasingly sophisticated and companies remain vulnerable to DDoS because many traditional security infrastructure products, such as firewalls and IPS, are not sufficient to mitigate modern attacks. Proactive DDoS protection is a critical element in proper cyber security protection against loss of service and the potential for advanced, multi-modal attack strategies.
Contact us today if you are interested in learning more about the latest DDoS threats and how you can keep your organisation protected.