Most people are probably aware that data they directly give to Facebook — such as “liking” a Page or updating their relationship status — may be sold to advertisers. But fewer people know that Facebook can also track their activities on other websites that have integrated with aspects of Facebook’s tracking technology, such as the pervasive “Like” button. And it’s in this scenario that Mozilla is now hoping to play the good guy.
Paul Sawers, writing for VentureBeat: On Tuesday, Mozilla announced a new tool it said will help keep Facebook from tracking your browsing across the web. The Facebook Container add-on for Firefox promises to make it “much harder” for Facebook to track you when you’re not on its site. Mozilla has been working on the technology for several years already, accelerating its development in response to what it called a “growing demand for tools that help manage privacy and security,” according to a statement issued by Mozilla today.