IDG Contributor Network: How the Facebook privacy debacle is connected to the movement of IAM to containers

Personal data privacy and Facebook have never been comfortable bedfellows. This latest Facebook privacy debacle, where the data of 50 million users was shared without consent, with political marketing consultancy, Cambridge Analytica, may be the final straw. That seemingly little thing, that most people don’t really think too much about, consent, is raising its head above the virtual parapet and making people sit up and take notice. But why is capturing consent such a big deal anyway? I mean, if you don’t have anything to hide why does it matter who uses your personal data?

Why consent is a big deal

Consent is part of a wider act that human beings rely on to keep our daily lives and relationships ticking along – this being, trust. Trust is something that identity systems, in particular, need to use as part of the design remit of the system. You may well have heard of Privacy by Design and Security by Design, but we now need to consider including Trust by Design (TbD). Using a TbD ethos will be highly beneficial to an organization that embraces the tenets of trust. When your design remit includes trust, you design to add in respect; and, relationships that are respectful are much more likely to build (brand) loyalty.

Consent is an integral part of building a relationship based on trust. When you design a system that has consent at the heart of data sharing, you are signaling to the user “I respect you and your personal data enough to ask your permission to use it.”

This sentiment is also at the heart of the GDPR which states from the outset that: