Facebook has had a terrible week. Since it was revealed that political data firm Cambridge Analytica obtained information about 50 million Facebook users, the social media company has been in damage control mode, apologizing for its mistakes and conducting forensic audits to determine exactly what happened. SFGate reports today that Facebook “has been hit with four lawsuits in federal court in San Francisco and San Jose thus far this week.” From the report: One lawsuit was filed by a Facebook user who claims the Menlo Park company acted with “absolute disregard” for her personal information after allegedly representing that it wouldn’t disclose the data without permission or notice. That lawsuit, filed by Lauren Price of Maryland in San Jose on Tuesday, seeks to be a class action on behalf of up to 50 million people whose data was allegedly collected from Facebook by London-based Cambridge Analytica. The lawsuit says that during the 2016 election, Price was “frequently targeted with political ads while using Facebook.” It seeks financial restitution for claims of unfair business practices and negligence. Both Facebook and Cambridge Analytica are named as defendants. Cambridge Analytica also announced today that the company will undergo an independent third-party audit to determine whether it still holds any data covertly obtained from Facebook users. “We take the disturbing recent allegations of unethical practices in our non-U.S. political business very seriously,” CEO Alexander Tayler writes. “The Board has launched a full and independent investigation into SCL Elections’ past practices, and its findings will be shared publicly.”
UPDATE: Eighteen enforcement officers have entered the Cambridge Analytica headquarters in London’s West End to search the premises after the data watchdog was granted a warrant to examine its records, reports The Guardian.