Zuckerberg’s Response Doesn’t ‘Cut It,’ Facebook’s Critics Say

Facebook Inc. CEO Mark Zuckerberg broke his silence on the crisis over political-advertising firm Cambridge Analytica’s access to user data on the social network, outlining concrete steps the company is taking to make sure such a leak doesn’t happen again. Critics were underwhelmed.

“I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Zuckerberg wrote in a
post
on his Facebook profile page. “I promise you we’ll work through this and build a better service over the long term.”

By pledging to investigate whether Cambridge Analytica still holds the information it obtained from a third-party app creator, and broadening the probe to other developers that may have run afoul of Facebook’s rules, Zuckerberg took a step in the right direction, according to lawmakers, investors and users. But it wasn’t enough to end the criticism — some remained skeptical the company is doing enough.

Lawmakers still want Zuckerberg to testify

“This isn’t going to cut it,” David Cicilline, a Democratic U.S. representative from Rhode Island, said in a Facebook post responding to the CEO’s statement. “Mark Zuckerberg needs to testify before Congress.”

That sentiment was echoed by other lawmakers, including Senator Amy Klobuchar, Democrat from Minnesota, and Senator Richard Blumenthal, a Democrat from Connecticut. “Mea culpas are no substitute for questions and answers under oath,” Blumenthal, a member of the Judiciary Committee, said. “Congress has failed to hold Facebook accountable, and legislate protections on privacy, which are manifestly necessary.”


Read More: Zuckerberg Promises to Alert All Whose Data May’ve Been Exposed

Earlier Wednesday in Washington, Facebook officials met privately with House Energy and Commerce Committee staffers from both sides of the political aisle for nearly two hours, according to two people who attended the meeting. One main question was whether there might be others — including other “bad actors” — who might have had access to the same data that Cambridge Analytica obtained from more than 50 million Facebook profiles. Staffers, speaking on the condition they not be identified, said the Facebook officials acknowledged that the company doesn’t know how widely disseminated that information might be, or how many copies were made.

The Facebook officials refused to commit to Zuckerberg appearing voluntarily before congressional committees, said the staffers, who declined to identify the company representatives in attendance.

Zuckerberg missed the bigger picture

Zuckerberg’s solutions focused solely on the outside developers that have accessed Facebook user details through login tools. “They’re not recognizing that they have systemic problems,” Brian Wieser, an analyst at Pivotal Research, said in an interview. “These are just the problems we know about, but they have ongoing problems managing different parts of their business.”

The company came up with steps to resolve the developer problems, but “to garner full appreciation from the public and the market, there should be greater emphasis on why it occurred in the first place,” said James Cakmak, an analyst at Monness Crespi Hardt & Co.

It may be too little, too late

The 33-year-old chief executive officer waited several days to respond to news reports, even as the furor grew. “Everybody is disappointed that he and Sheryl Sandberg didn’t come out with this right away,” said Ivan Feinseth, chief investment officer at Tigress Financial Partners, also referring to the company’s chief operating officer.

Conversation about the issue, including a #deleteFacebook movement, had already been trending online. And when Zuckerberg did come out to address the public, some users weren’t reassured.

“It has become a recurring affair of reassuring PR in face of being caught,” Sukvheer Singh, who has used Facebook since 2008, said in a message. “I don’t think I trust them anymore so his post is meaningless.”